SpudBros Liverpool is located at Unit 2, Queen Square, L1 1RH, and officially opened its doors on September 4, 2025. This city-center venue marks the first regional “Express” store for the viral TikTok sensations Jacob and Harley Nelson outside of London. Known for their “Tram Sauce” and high-energy northern banter, the brothers transformed a traditional Preston potato cart into a global digital brand. Visitors to the Liverpool site can expect a significantly larger space than the Soho branch, complete with indoor seating and a menu featuring cult favorites like the “Spudfather” and “Garlic Chilli Chicken Spud.” This guide provides everything you need to know about visiting, from the best times to avoid the legendary queues to a deep dive into their secret toppings.
From Preston Tram to Liverpool Landmark
The SpudBros story began decades ago in 1955 with a hot potato cart on Preston’s Flag Market. After taking over the family business in 2020, the Nelson brothers used social media to revolutionize the humble jacket potato for a new generation.
Their expansion into Liverpool was sparked by a massive reception at BBC Radio 1’s Big Weekend. The city’s vibrant food culture and enthusiastic “Scouse” energy convinced the duo that Queen Square was the perfect spot for their flagship regional store.
Prime Location in Queen Square
The Liverpool store occupies the prominent unit formerly held by Costa Coffee, situated right in the heart of the city’s transport hub. It is conveniently positioned next to major names like Five Guys and Nando’s, making it a central pillar of the local dining scene.
Being in Queen Square puts the shop within walking distance of Lime Street Station and St George’s Hall. This accessibility has contributed to the massive footfall and the “snaking queues” that have become a hallmark of the brand.
The SpudBros Express Menu Experience
The menu focuses on elevated comfort food, using high-quality potatoes and a variety of hearty, creative toppings. While the base is a simple, fluffy jacket potato, the additions are what have earned them millions of followers.
The Iconic SpudBros Classic
This signature dish features a piping hot potato loaded with garlic butter and a proprietary three-cheese mix. It is finished with baked beans, crispy onions, and the world-famous “Tram Sauce,” a tangy orange condiment that fans travel miles to taste.
The Legendary Spudfather
For those seeking a meatier option, the Spudfather combines the signature cheese mix with a rich chilli con carne. Like the Classic, it is topped with crispy onions and Tram Sauce, offering a spicy and satisfying profile.
Customization and Signature Toppings
Beyond the preset specials, customers have the freedom to build their own “Mega Spud” using a wide range of ingredients. This flexibility allows for thousands of combinations, catering to both traditionalists and adventurous eaters.
Popular toppings include tuna mayo, creamy coleslaw, and a spicy garlic chilli chicken. For a unique texture, many visitors opt for the “SpudBros Lids“—the crispy skin of the potato—which are often served with extra seasoning or dipping sauces.
Social Media and Cultural Impact
With over 8 million followers across TikTok and YouTube, the SpudBros are more than just cooks; they are digital creators. Their “POV” style videos give viewers a front-row seat to the kitchen action and the friendly interactions that define their brand.
Celebrity fans like Will Smith and Liam Neeson have boosted the brand’s profile, but the core remains the “TramFam” community. This digital-first approach has made a simple jacket potato one of the most photographed and shared food items in the UK.
pudBros Liverpool Overview
SpudBros Liverpool is located in Queen Square, a central hub near major bus routes, theatres, and shopping streets, making it easy to combine with a day out in the city. The Liverpool site is branded as a SpudBros Express, designed to handle high demand quickly while still offering the core range of loaded jacket potatoes that made the brand famous online.
The restaurant occupies a former coffee chain unit and has been refitted into a bright, casual space with counter-service ordering and limited seating for quick dine-in, plus strong emphasis on takeaway and delivery. It caters to lunch breaks, pre-theatre crowds, and evening visitors, relying on its central location and viral status to bring in both local regulars and curious first-timers.
Brand Story And Origins
SpudBros began as a hot potato cart in Preston in 1955, serving simple baked potatoes to shoppers at the Flag Market. Over the decades, the family business evolved, but it was brothers Jacob and Harley Nelson who turned the concept into a modern fast-casual brand and social media phenomenon.
Using TikTok, YouTube, and Instagram, the brothers created engaging behind-the-scenes content, topping demos, and humorous clips that earned them millions of online followers and queues at each new opening. The Liverpool location marks a key step in their rollout beyond London, showing how a humble jacket potato idea has grown into a nationally recognised fast-food name.
Location And How To Find It
SpudBros Liverpool is situated in Queen Square, a busy plaza in the heart of Liverpool city centre, close to the bus station and major attractions like St George’s Hall and the Liverpool Empire Theatre. The unit previously housed a Costa Coffee, so it sits in a familiar and easily visible spot facing pedestrian traffic.
If you are arriving by public transport, Queen Square Bus Station is only a short walk away, and Liverpool Lime Street rail station is within easy walking distance along well-signposted streets. Drivers can use nearby city centre car parks, then walk into Queen Square following signs from main roads and shopping areas.
SpudBros Liverpool Menu Overview
The SpudBros Liverpool menu centres on large, oven-baked jacket potatoes loaded with generous toppings, sauces, and cheese mixes. Signature options include the SpudBros Classic, featuring garlic butter, a three-cheese blend, beans, crispy onions and their trademark “tram sauce,” as well as more indulgent options like the Spudfather topped with chilli con carne.
Alongside the signature builds, there are fillings such as tuna coleslaw and bolognese, and the option to create your own potato by choosing from sauces, cheeses, and proteins. The menu is designed so that each spud is a full meal, focusing on comfort-food flavours with a twist rather than a wide variety of side dishes.
Signature Dishes Explained
The SpudBros Classic is a house favourite that epitomises the brand: a fluffy baked potato split open and layered with garlic butter, their signature three-cheese mix, hot baked beans, crispy onions, and a drizzle of tram sauce. This combination balances creamy, crunchy, and tangy elements, making it a default choice for first-time visitors who want to try the “original” experience.
The Spudfather is one of the heavier options, built on a base of chilli con carne and often combined with other toppings to create a stacked, hearty meal. These hero dishes are regularly showcased on social media, which helps drive demand and gives visitors a clear idea of what to expect before they arrive.
Customisation And Dietary Options
SpudBros Liverpool allows guests to customize potatoes with different toppings, sauces, and extras, so you can adjust heat level, richness, and portion size. This flexibility makes it easier to accommodate varied tastes within the same group, from plain cheese-and-beans lovers to those wanting loaded chilli or mixed fillings.
While the core menu emphasises cheese, butter, and meat-based toppings, there are naturally vegetarian configurations that use beans, cheese, and sauces without meat. As with most modern fast-casual spots, staff can usually help identify vegetarian or less dairy-heavy combinations on request, but menu choices will naturally be more limited for strictly vegan diners.
Prices And Value For Money
SpudBros positions itself as a mid-priced fast-casual option where one loaded potato functions as a full meal rather than a side. Pricing is typically higher than a basic baked potato in a café but lower than a sit-down restaurant main course, reflecting portion size and premium toppings.
Given the volume of food on each spud and the ability to fully customise, many diners view the cost as good value, especially compared with other city-centre lunch or early-evening options. Regular promotions and occasional launch offers can further improve value, particularly during opening periods or special events.
Opening Hours And Best Times
SpudBros Liverpool is designed to capture both lunchtime and early evening trade, so you can usually expect opening hours that cover late morning through early or mid-evening on most days. Precise hours can vary by day and season, and are typically updated on maps or ordering platforms, so checking current times before visiting is sensible.
Queues tend to be longest at peak lunch periods and immediately before nearby theatre or event start times, when locals and visitors converge on Queen Square for a fast meal. Off-peak windows in mid-afternoon often offer shorter waits and easier seating, which can be useful if you want a more relaxed visit or are visiting with children.
Atmosphere And Dining Experience
The Liverpool site inherits the high-energy feel of SpudBros’ online presence, with music, branding, and staff interactions reflecting the youthful identity of the brand. Launch events, like ribbon-cutting ceremonies and live DJ sets from co-founder Harley Nelson, reinforce the sense of the store as a social destination as well as a place to eat.
Inside, the space is geared toward quick turnover: counter ordering, visible prep areas, and seating suitable for short stays rather than long meals. This format supports a fast-paced, buzzy atmosphere, particularly at peak times, while still accommodating takeaway orders for those who prefer to eat elsewhere.
Service Style And Speed
SpudBros Liverpool operates on a counter-service model: customers queue, choose from the menu or build their own, pay, and then wait nearby as potatoes are assembled. The “Express” concept focuses on efficiency, so staff are trained to move quickly while still layering toppings to the visually generous standard seen in online videos.
During busy periods, you should expect some waiting time in the queue and while orders are prepared, especially when groups place customised orders. However, once your order is taken, the actual assembly of the potato is typically rapid, since the base potatoes and hot toppings are prepped in advance.
SpudBros Liverpool Versus London
The Liverpool store is described as being larger than at least one London site, giving it more room to handle queues and dine-in customers. Both locations share the same Express branding and core menu, so signature potatoes and topping combinations are consistent across cities.
Because Liverpool is the first regional Express site, it acts as a testbed for how the brand adapts to different city demographics while maintaining the same social-media-fuelled image. For visitors, this means you can expect the same style of loaded spuds seen online, but in a space tailored to Liverpool’s busier city-centre flow and Queen Square’s transit hub environment.
Social Media And Viral Hype
SpudBros has accumulated more than four million followers across social media platforms, with TikTok being its primary driver of virality. Videos featuring slow-motion cheese pulls, towering toppings, and friendly banter between staff and customers have helped turn simple potatoes into shareable content.
This digital presence directly influences real-world footfall at the Liverpool store, where many customers arrive after seeing clips online and want to recreate that experience. The strong online-to-offline funnel also means new menu items and special promotions travel quickly through fan communities, often causing spikes in demand.
Practical Information And Planning
SpudBros Liverpool operates with daytime and early evening opening hours suited to commuters, workers, students, and theatre-goers, but specific times may change and should be checked on current listing or ordering apps before visiting. At launch, the site opened with a special one-penny spud promotion for the first 100 customers from 3:30 p.m., indicating a pattern of timed offers and event-style activity.
Prices for individual loaded potatoes sit in a mid-range bracket typical for fast-casual meals in UK city centres, reflecting the portion size and premium toppings. You can expect to pay more than for a basic café baked potato but less than for a full restaurant main, with optional extras influencing the final cost.
Getting There And Transport
SpudBros Liverpool is easily accessed via Queen Square Bus Station, which lies just steps away from the restaurant. Liverpool Lime Street Station is within walking distance, making the spot convenient for both local commuters and visitors arriving by train.
Multiple city-centre car parks and on-street parking areas are available within walking distance for those arriving by car. Pedestrian routes from key shopping streets and cultural attractions are straightforward, with Queen Square clearly signposted in the city centre.
What To Expect When You Visit
When you arrive, you will usually join a queue that runs through the ordering area, then select either a signature build from the menu boards or customise your own potato. Staff assemble spuds in view of customers, layering toppings generously to match the brand’s visual expectations from social media.
Seating is available but limited, so at peak times you may find it easier to opt for takeaway. The atmosphere is casual and energetic, with music and branding emphasizing the fun, indulgent nature of the food.
Tips For Visitors
To avoid the longest queues, aim for mid-afternoon visits rather than peak lunchtime or pre-theatre rush. If you have specific dietary needs, consider checking the menu online in advance and asking staff to help tailor toppings to your requirements.
First-time visitors often find it easiest to start with the SpudBros Classic or Spudfather to get a feel for the brand’s signature style before experimenting with custom builds. Following SpudBros on social media before your visit can alert you to any limited-time specials or promotions running at the Liverpool store.
Seasonal And Special Events
At launch, the Liverpool store marked its opening with a ribbon-cutting ceremony, live DJ set, and one-penny potato offer for the first wave of customers. This demonstrates the brand’s preference for event-style openings and suggests future openings or anniversaries may follow similar patterns of music, giveaways, or special pricing.
The Queen Square location places the store near venues that host seasonal shows and events, so SpudBros can become a natural pre- or post-event stop. During holidays and busy tourism periods, you can expect higher demand, more visitors drawn in from the square, and possibly time-limited offers promoted via social channels.
[SpudBros Liverpool]: [Everything to Know About the Viral Queen Square Sensation]
SpudBros Liverpool is located at Unit 2, Queen Square, L1 1RH, and officially opened its doors on September 4, 2025, after a massive launch event featuring 1p jacket potatoes. This city-center “Express” store marks the first major regional expansion for the viral TikTok brothers, Jacob and Harley Nelson, outside of their Preston roots and London flagship. Known for their “Tram Sauce” and high-energy “northern banter,” the duo chose Liverpool following a successful stint at BBC Radio 1’s Big Weekend in Sefton Park. The Liverpool site is significantly larger than their Soho branch, offering indoor seating and a menu that has turned the humble jacket potato into a global digital brand. This guide covers everything from the secret menu items to the best times to visit to beat the legendary queues.
From Preston Tram to Liverpool Landmark
The SpudBros legacy began in 1955 with a traditional hot potato cart on Preston’s Flag Market. Since taking over in 2020, the Nelson brothers have combined family tradition with viral social media content to modernize the British staple.
Their transition to Liverpool was a direct result of the overwhelming support from “Scousers” during local festival appearances. The brothers frequently cite the city’s unique energy as the primary reason for choosing Queen Square as their first Northern Express location.
Prime Location in Queen Square
The Liverpool store occupies a high-traffic unit in Queen Square, formerly home to a Costa Coffee branch. It sits in a prominent position adjacent to other major food outlets like Five Guys and Nando’s, creating a central hub for casual dining.
The site is strategically placed near the Queen Square Bus Station and a short walk from Liverpool Lime Street. Its central location has made it a viral landmark, with queues often snaking around the square during peak weekend hours.
The SpudBros Express Menu Experience
The menu at the Liverpool Express store is built around high-quality, fluffy jacket potatoes paired with indulgent, creative toppings. While the format is fast-casual, the focus remains on deep, savory flavors and high-quality ingredients.
The Iconic SpudBros Classic
This is the brand’s signature offering, featuring a potato loaded with garlic butter and a proprietary three-cheese blend. It is traditionally topped with baked beans, crispy onions, and the world-famous “Tram Sauce,” a tangy condiment central to their TikTok fame.
The Legendary Spudfather
The Spudfather is a meat-heavy fan favorite that combines the signature cheese mix with a rich, seasoned chili con carne. Like most of their “Specials,” it is finished with a generous drizzle of Tram Sauce and a crunch of crispy onions.
Customization and Signature Toppings
Customers have the option to “build their own” spud, selecting from a wide array of hot and cold toppings. This modular approach allows for thousands of combinations, ranging from traditional tuna mayo to more adventurous pairings.
Specific highlights include their creamy coleslaw, spicy garlic chili chicken, and savory bolognese. For those seeking extra texture, the “SpudBros Lids”—the salted, crispy skins of the potato—can often be ordered as a side or an extra topping.
Social Media and Cultural Impact
With over 8 million followers across TikTok and YouTube, the SpudBros are widely credited with making jacket potatoes “sexy again.” Their POV-style videos showcase the preparation process and interactions with the “TramFam” community.
The brand has collaborated with global icons like MrBeast and the Sidemen, and has even delivered spuds to celebrities like the Jonas Brothers. This digital reach has transformed the Liverpool shop into a tourist destination for fans traveling from across the UK.
Practical Information and Planning
A visit to SpudBros Liverpool requires a bit of planning, especially if you want to avoid long wait times. The shop is designed for both quick takeaways and relaxed indoor dining.
- Opening Hours: 11:00 AM to 8:00 PM, seven days a week.
- Location: Unit 2, Queen Square, Liverpool, L1 1RH.
- Prices: A basic potato with butter starts at approximately £5, while fully loaded specials range from £7 to £9.
- Transport: Directly accessible via Queen Square Bus Station; 5-minute walk from Lime Street Station.
- Tips: Visit on Tuesday or Wednesday between 3:00 PM and 5:00 PM for the shortest queues.
Frequently Asked Questions
Where is SpudBros located in Liverpool?
The store is situated at Unit 2, Queen Square, in the heart of Liverpool city center. It occupies the former Costa Coffee unit, right next to Five Guys and near the Marriott Hotel.
What are the SpudBros Liverpool opening times?
SpudBros Liverpool is open daily from 11:00 AM to 8:00 PM. These hours are consistent throughout the week, though they may vary slightly on public holidays or during special events.
How much does a jacket potato cost at SpudBros?
A simple spud with butter is priced at around £5. Signature loaded options like the Spudfather or the SpudBros Classic typically cost between £7 and £9 depending on the complexity of the toppings.
What is the famous SpudBros Tram Sauce?
Tram Sauce is the brand’s secret signature condiment, described as a tangy, creamy, and slightly savory orange sauce. It was originally created for their Preston tram and has since become a mandatory addition for many fans.
Does the Liverpool store have seating?
Yes, unlike many smaller kiosks, the Liverpool Express store is quite large and features dedicated indoor seating. It also includes modern amenities like disabled-access toilets, which were a key addition for this flagship site.
Who are the SpudBros?
The SpudBros are brothers Jacob and Harley Nelson from Preston. They took over a family-run potato business and used TikTok to turn it into a national phenomenon with millions of followers.
Can I get SpudBros delivered in Liverpool?
Yes, SpudBros Liverpool partners with delivery platforms like Uber Eats. However, during times of extreme in-store demand, delivery services may be temporarily paused to prioritize the physical queue.
What is the best thing to order at SpudBros?
The SpudBros Classic is the most popular choice for first-time visitors who want the “authentic” experience. For those who prefer spice, the Garlic Chili Chicken or the Spudfather are highly recommended.
Final Thoughts
The arrival of SpudBros in Liverpool represents more than just a new food trend; it is a case study in how traditional family businesses can dominate the modern digital landscape. By taking a 70-year-old Preston legacy and pairing it with high-energy “POV” content, the Nelson brothers have successfully revitalized a category that many believed had peaked in the 1990s.
The Liverpool Queen Square location serves as a blueprint for the brand’s nationwide “Express” rollout. With its larger footprint and indoor seating, it transitions the brand from a street-food novelty into a legitimate high-street competitor. The recent 2026 expansion into roadside service stations in Blackburn and Wakefield suggests that the brand is effectively targeting the convenience market, positioning itself alongside global giants like Greggs and Starbucks.
Read More on North England News